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ŠKODA AUTO DigiLab launches an eScooter sharing service, BeRider, in Prague. BeRider is now beginning its pilot phase.
Skoda is close to choosing the location for a new factory with Serbia emerging as the favorite. Speculation about the plant’s location has been intense since Skoda’s parent, VW Group, said it wanted to build factory in eastern Europe, with Skoda likely to take the lead.
Trade unions at Volkswagen Group’s Czech unit Skoda oppose any idea of moving some of the production of its flagship Superb sedan to German plants.
Škoda made a strong start to the second half of the year, delivering 99,700 vehicles to customers worldwide in July, and exceeding last year’s car deliveries by 14.6%. Alongside Europe (+15.7%), ŠKODA made considerable gains in Russia (+24.7%), China (+13.9%) and India (+12.7%).
ŠKODA AUTO has awarded its international marketing communication account to a collaboration between the agencies OPTIMIST and thjnk. They entered the competitive tender process together and were convincing with their pitch.
The Volkswagen Group is making its biggest bet yet in India after announcing that its Skoda brand will spend 1 billion euros ($1.16 billion) in the country developing and building new models both for Skoda and the other VW brands.
Sweden has won the 82nd World Championship held by the International Ice Hockey Federation (IIHF). After an outstanding performance, Patrick Kane from the USA was voted the Most Valuable Player (MVP).
Students from the ŠKODA AUTO Vocational School have demonstrated their design skills this year too. The trainees’ concept car, an open-top ŠKODA KAROQ, is based on the production version of the compact SUV.
Marc-Andreas Brinkmann is the new Head of Marketing at ŠKODA AUTO. The 43-year-old has already worked in numerous international leadership roles in marketing and has years of experience in the automotive industry.
The carsharing portal HoppyGo has merged with the mobility services provider SmileCar from Czech transportation company Leo Express, thus allowing private car carsharing to be combined with bus and rail transport.
Skoda has warned it will need to find customers open to paying more for its cars when it rolls out its first electric models, including a full-electric SUV due in 2020.
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