Kia Corporation bude i nadále vystupovat v roli hlavního partnera evropského mistrovství League of Legends European Championship (LEC), čímž naváže na dosavadní sponzoring oblíbené soutěže na poli esportu, kde je Kia partnerem již třetím rokem po sobě (od 2019).
The Football Association of the Czech Republic has begun working with the world-wide manufacturer of Goodyear tires for at least the next two years. The American Goodyear tire manufacturer has become the official partner of the Czech football team.
Volkswagen Group will become the new mobility partner of the UEFA Euro 2020 soccer championship, replacing the current sponsor Hyundai. VW is banking on the popularity of soccer as it seeks to restore its image following its diesel-emissions scandal and makes a strategic shift towards electric cars.
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